How to Hire Millennials – and Make Them Successful
In a recent issue of Independent Agent Magazine, ANE CEO John K. Tiene discussed how to win the talent battle agencies like yours are facing. ANE, Agency Network Exchange, helps independent agents grow and stay independent.
Most insurance agencies are staffed primarily by baby boomers. How is your agency going to manage when your experienced producers and personnel who keep your clients happy retire?
The answer is millennials.
You might think millennials are job hoppers. Many millennials think the insurance industry isn’t for them. Here are some insights to help bridge the divide - millennials:
- Value job enjoyment above compensation, followed by job security and flexibility
- Are the most connected generation in history
- Want to understand how their work impacts clients, their employers and the world in general
Unfortunately, 80 percent of them have limited knowledge and understanding of the employment opportunities available in insurance. But, once they join the industry, 90% say their insurance careers provide job satisfaction, financial stability, and most plan to remain in the industry.
That’s one reason why we work with GAMMA IOTA SIGMA - the national fraternity for insurance, risk management and actuary science students. ANE can connect member agencies with interested students and graduates for internships and jobs.
If you are facing the millennial hiring challenge, learn more in our article (download). Then give us a call. We can discuss hiring - and help you solve any other issues your agency may face.
Tech Can Bridge the Insurance Workforce
In this week's issue of Independent Agent Magazine, ANE CEO John K. Tiene discusses how new technology implemented in the independent agent distribution channel will win the talent battle the industry is currently up against.
According to the Bureau of Labor Statistics, the insurance industry will have an estimated 400,000 job openings by the year 2020. And nearly 50% of the industry's workforce is older than 45, with only 27% under age 35 in line to replace them.
Those statistics will play out in smaller agencies traditionally staffed by producers, customer service representatives, account executives and managers. In the next 10 years, many of these employees will retire, and agencies will be fighting to fill positions left empty by the oversized baby boomer bubble.
The bottom line: Fewer producers and personnel will result in less revenue and diminished customer service—which could drive existing clients away.
The solution to this looming crisis: Millennials, who make up 25% of the U.S. workforce today and will comprise 50% of the global workforce by 2020, according to BLS. The Pew Research Center reports that millennials value job enjoyment above compensation, followed by job security and flexibility. They volunteer and align with social causes. They are the most connected generation in history, spending an average of 14.5 hours a week on their smartphones, according to Experian Marketing Services.
Misunderstood as job-hoppers, millennials want to understand their career path, even though it may take a decade or more to achieve their goals. They also want to be engaged and understand how their work impacts clients, their employers and the world in general. The traditionally stable insurance industry is suited for millennials who crave job security, and the opportunities it provides for working directly with clients to mitigate business and personal risk appeals to their desire to help others.
Unfortunately, the insurance industry is fighting an image problem: The stereotype pencil-pushing, gray-suited, 9-to-5 insurance salesman is not attractive to millennials. Eight of 10 have limited knowledge and understanding of the employment opportunities available in insurance, according to The Institutes.
Technology can help bridge the gap. The insurance industry is finally catching up to the rest of the business world in this realm: Successful agents are using cloud-based computing and portals to interact with clients more efficiently. Big data analytics enable agents to mine for new business and cross-sell products to deepen customer relationships.
Armed with a new arsenal of technology tools, tech-savvy agencies will not only increase customer loyalty, but also recruit and retain millennial employees for insurance jobs and careers. New high-tech job functions created by big data analytics are attracting candidates with backgrounds in science, technology, engineering and mathematics.
Agencies are using mobility, social media like LinkedIn, and job boards like Indeed, Monster and CareerBuilder to find “passive” talent—candidates who aren’t actively looking for a job because they already have one. According to Vertafore, millennials are more than twice as likely as other generations to be recruited via LinkedIn or other social media. Agencies that leverage social networks to hire millennials demonstrate a forward-thinking approach that appeals to millennials as employees.
Such efforts may finally be paying off. When Vertafore surveyed insurance professionals ages 19-35, more than 90% said insurance careers satisfy job satisfaction criteria including work-life balance, career development opportunities and financial stability. Eighty-one percent said they plan to remain in the industry for as long as possible, and 70% would recommend an insurance career to their friends—results that suggest the best recruiting strategy may involve millennials themselves.
Independent agencies that embrace technology to connect with clients, operate more efficiently and recruit millennials will win the talent battle and be ready for whatever the future brings.
To see the full article on Independent Agent Magazine online - click here.
Avoid the fate of the dodo
In this month's issue of Insurance Business America (Issue 4.12), ANE CEO John K. Tiene discusses how technology is changing everything for agents, but they underestimate just how much.
Insurance agents should heed the lesson of the dodo bird. Most notable for its sudden extinction some 300 years ago, the flightless dodo has no natural predators until humans colonized its native island, Mauritius. The clumsy birds were easy to catch and defenseless against the island's new population of cats, rats and monkeys. The demise of the dodo was swift. In just 75 years, the bird ceased to exist.
Agents stuck in the olds ways of doing business may face a future as dire as the dodo. Most agents understand that technology is changing, but they underestimate how dramatically technology is impacting the relationships they have with their clients.
Consumer expectations are evolving. Clients still want a relationship with their agent, but the nature of that relationship is very different than it was just a few years ago. From my vantage point, insurance agents are not changing fast enough to keep up, and the clock is ticking.
Agencies still look a lot like they did 20 years ago: people sitting at desks in front of computers, using the phone as the primary way to contact customers, all between the hours of 8:30 a.m. and 5 p.m., Monday through Friday. In the next 10 years, successful insurance offices will look dramatically different. A physical office may not even exist because portals and cloud-based computing will enable clients to do many transactions themselves - faster, more efficiently and, most important, when it's convenient.
Consider the new client. At the beginning of the relationship, you have a lot of personal interaction. You're counseling them, explaining coverage options, building a relationship. Eventually you sell them a policy. At this point, a lot of agents would send a paper policy. But today's clients don't want a stack of paper. They expect a portal connected to an app on their phone, laptop or tablet where they can access all the information they need: policies, ID cards, driver information and so on. Using the portal, they can also chat with agents and download forms.
The connected consumer of today is already using technology to buy their groceries, clothes, utilities and financial services. Companies like Amazon, Google and Charles Schwab are leading the way, defining what convenience and efficiency looks like in the minds of our clients. For example, Charles Schwab customers can interact with a financial advisor in person or via text, email or phone.
At some point, consumers are going to ask themselves, "How come I can't do insurance this way?" If agents don't embrace technology to offer a multi-channel approach with the convenience and ease of use that clients expect, they will no longer be relevant. Their clients are going to migrate to new insurance channels, and it won't be easy to get them back.
It's not just about retaining clients; it's about attracting new clients, too. Disruptors in the insurance marketplace are even further along in terms of technology adoption and integration, and they're threatening the traditional distribution insurance model. Lemonade, for example, is a new peer-to-peer insurtech startup that promises customers instantaneous homeowner's and renter's insurance quotes with a simple swipe of their smartphone. A feature called "switching" allows users to cancel policies, obtain a refund and buy a new policy with the click of a button. Within the first 48 hours of launching in New York, the company had 142 policies and thousands of dollars in premiums. No agents involved. There are hundreds of these disruptors looking to build a better mousetrap.
Independent insurance agents have a tremendous advantage in the marketplace - existing relationships with clients, the ability to provide consultative advice and a tradition of serving their communities. A well trained, knowledgeable insurance professional will always be successful because clients still want the counsel and support that only a real live professional can provide. However, the nature of that relationship must change for that agent to survive. Today's tech-savvy clients want to be able to do things seamlessly without making a phone call. They don't need advice and consultation to manage billing or get an ID card.
This kind of change is not easy, but it is essential. Agents resistant to change will be viewed as slow and old-fashioned. Their clients will move to an insurance platform that fits their lifestyle demands. Before long, these agents may find themselves out of business and, as the saying goes, "as dead as the dodo."
See the full publication here.
Help Your Agency Meet Customer Expectations
With 2.4 billion smartphone users by the end of 2017, how is your agency providing assurance to customers?
Insurance buyers turn to independent agents for assurance that the bases are covered and their risks are mitigated by a professional. Their expectations for engagement with their agent during this process has changed rapidly and will not stop evolving. Focusing on an Omni-channel experience with your client will satisfy their need for fast interaction, but still provide personalized touches only an independent agent can provide.
Empowered by technology, your customers have more leverage than ever before. You as an agency principal or staff have to embrace four imperatives:
- For speed, tap into mobile connections.
- For intelligence, set up systems to gather customer knowledge.
- For impact, build a better customer experience.
- To become more flexible, embrace digital transformation.
Meeting these changing customer expectations is hard and not every agency will pursue it equally. Watch Ellen Carney, Principal Analyst at Forrester Research, Inc. teach us about data driven marketing, customer buying habits, and the future of the independent insurance agency.
Staying Relevant in the Age of the Customer
ANE CEO John K. Tiene's featured article in this week's edition of Insurance Journal.
Laptops, smartphones and tablets are giving consumers the power to make buying decisions from anywhere, and at any moment of their choosing.
“We’ve entered this new age — the age of the customer,” said Ellen Carney, principal analyst, Forrester Research at the ANE, Agency Network Exchange annual conference in April. “Digital has moved that power shift into the hands of customers.”
Forrester predicts 2.4 billion smartphone users and another 651 million tablet users by the end of 2017. The pervasiveness of these devices has changed consumer expectations: insurance agents need to provide their clients with the tools they want to interact with the agency. Agencies must have a robust mobile-friendly website, a mobile app, client portal and provide a location-specific experience.
Agents must rethink how they use technology to improve, differentiate from competitors and make data work for them.
At the ANE conference, I asked several industry executives and ANE member agents for their thoughts on how agents can stay relevant in the age of the customer:
- Matt Kirk, senior vice president, The Hartford: “Your clients are going to need advice and counsel about the products they are buying. They expect you to take care of their needs. That doesn’t change. What is their expectation of that engagement? How will you communicate with them? The way they are engaged is going to change, and it will change rapidly.”
- Gary Capone, vice president, Franklin Mutual Insurance Co.: “People still want to do business with an independent agent. Millennials are not just looking to buy online. They want professional advice. You have to listen to the customer, give them what they want, the way they want it, be very flexible and use many channels.”
- Bob Redden, vice president, Selective Insurance Companies: “The challenge is where to start. Everyone has limited resources. Where do you get the best return? Moving forward, a focus on an omni-channel experience for the customer becomes even more critical. You may have customers who prefer to interact by phone, some by web or text. One way to be relevant is to let them know their options.”
- Ellen Carney, principal analyst, Forrester: “A lot of organizations are available to help independent agents. You can have the same advantage as the most technically sophisticated agency. Someone else can manage the infrastructure, make sure the experience is fast, easy to navigate, and meets expectations in terms of mobile, social and whatever the next digital touchpoint could be. Technology is a lot different than it was in the 1990s when you had to build it yourself. Now there’s someone else who will build it and by the end of the day, you are up and running.”
- Freddie Marin, ANE agent, Your Insurance Solutions: “I was afraid that physical agencies were no longer relevant. Everybody is addicted to cellphones and 80 percent are doing research online, but they are looking for agents. You have to learn to interact in a new way through technology, but still provide the personal touch that a digital device can’t provide.”
- Doug Mohr, vice president, Vertafore: “It’s those little touches. I get the Starbuck’s card on my birthday, a note when it’s time for renewal. I think of my agent first before I think of the company. It’s because my agent has that personal touch.”
- George Reese, agent, Henry Young Insurance Agency: “We are in a changing world and the pace of change is accelerating. We need to be open to everybody in all the various ways they want to communicate, and be responsive to that.”
Brave New Omni-Channel World: Adapt or Bust
As seen on IAMagazine.com, CEO of ANE, John K. Tiene, asks independent insurance agents what they are doing to transform their agency to embrace Omni-channel technology?
According to Google Research, 98% of Americans switch between devices throughout the course of one day.
Technology is changing the buying patterns of insurance consumers, and not just among millennials. Every baby boomer has a smartphone and knows how to use it. This emphasis on ease, convenience and mobility has opened the door to new insurance competition from retail goliaths like Wal-Mart, Amazon, credit card companies and a host on insurance startups.
Meanwhile, large insurance carriers are using data analytics to leapfrog agents and sell directly to consumers. Mergers and acquisitions, perpetuation headaches and carrier-retailer partnerships are also putting the squeeze on agents.
In almost every service industry today - from banking and investing to local pharmacies and car dealerships - consumers want to interact on their own terms, whether that's in person, via phone, text, email, social media or the Internet. They expect an Omni-channel experience that leverages a convenience cocktail of technology and customer service that provides them with access to products, services and information in real-time, 24/7, 365 days a year.
Aberdeen Group found that companies with extremely strong Omni-channel customer engagement retain on average 89% of their customers - compared to 33% for companies without it. Change is happening so rapidly that agents who don't adapt soon will find their customers going where they can get the seamless service model they demand.
The nature of agent-client relationships has changed drastically from what it was years ago. Agents who gave smart, professional advice used to have the edge. Now, people still value consultation with an agent, but they also want the convenience of Omni-channel access to get their information or complete service activities seamlessly. Whether the customer is shopping online, by telephone or in a brick and mortar store, these are the options they want.
Read the full article online here.
Learn What Big Broker Mergers Mean for Independent Agents
On Wednesday, July 8th, Insurance Business America published 'Big broker mergers: What they mean for smaller independents' featuring ANE CEO John K. Tiene. Find out how smaller agencies can still stay competitive.
Merger and acquisition activity among major international brokers –such as last week’s $18 billion merger deal between Willis Group and professional services firm Towers Watson – should send an important message to smaller independent agencies on how to survive in an environment of heavy consolidation, says one industry leader.
According to John Tiene – chief executive with the East Coast-based Agency Network Exchange – banding together through networks and alliances is the best approach for independents hoping to compete with broker operations that are growing increasingly larger.
“The Willises of the world are only going to get bigger and continue to crowd out mid-sized agencies that have historically made up the bulk of the market,” Tiene told Insurance Business America. “That really just reinforces the need for insurance agents to start thinking about joining an organization that gives them some of the similar scale and access that Willis and others have.”
The Willis/Towers Watson deal is certainly massive, valued at $18 billion and expected to bring in annual revenues of $8.2 billion. Particularly key to the transaction is the access to data analytics Willis will gain from Towers Watson, aiding the brokerage in richer consumer insights, risk management solutions and product development.
That only underscores the importance of developing technology for smaller and mid-sized agencies – again something that can be accomplished through agency networks, says Tiene.
“The analytics piece is very important – independent agents have to be as tech savvy and proficient as the bank, the investment house and the corner drugstore,” he said. “Commercial clients especially are now wanting to get insurance online, and agencies have got to get with it and start doing business in different ways.”
Agency Network Exchange recently announced an exclusive deal with Vertafore to provide members with agency management software that includes some of those business analytics solutions. Other technology providers have launched similar tools to help agencies compete with larger brokerages and carriers.
Such capabilities – including the greater market access afforded by membership in a network or alliance – will only grow in importance as 2015 shapes up to be one of the biggest years for insurance consolidation in recent memory.
With the right tools, however, Tiene sees this trend eventually favoring smaller independents.
“The challenge with the bigger, conglomerate brokers is that they haven’t taken time to become efficient organizations,” he said. “Many of their clients feel lost within the labyrinth of a mega broker, and that affords a great opportunity for smaller agencies to take their business by being nimble and providing the kind of service clients want, with the access and influence of a larger organization.”
View the full article in Insurance Business America here
Don't Blame the Producers if Your Insurance Agency isn't Growing!
Stop blaming “non-producers” for not producing. The time is “now” for independent insurance agents to develop and execute a specific plan to drive organic growth that will be sustainable regardless of the business cycle.
That was the prime take-away for top New Jersey-based insurance professionals at a recent gathering, entitled, “What Every Independent Agent Need to Know Now”. The event was organized and hosted by Consolidated Insurance Agents (CIA), a premier network of growth-oriented agencies, and featured executives of the prominent consulting firm, MarshBerry & Company Inc.,
“It is time for independent agencies to break the paradigm,” said Albert A. Lloyd, executive vice president of MarshBerry, “and make the commitment to become a true sales organization.” Lloyd outlined four key steps in that process:
- Set a goal of attaining 20% new business as a percentage of an agencies prior-year commissions;
- Embrace the infrastructure that enables such production;
- Implement a structured, process-driven, producer reinvestment program; and
- Join the movement to change the perception of the industry.
Lloyd noted that one of the biggest challenges to an agency’s commission growth is “non-producing” producers. To illustrate, for the last seven years, a MarshBerry survey ranked, “non-performing producers,” as the No. 1 agency challenge. Said Lloyd, “After seven years, maybe it’s not the producers fault if they’re not performing.” He suggested that agencies look to their processes, infrastructure and sales management practices to realistically, and aggressively address growth concerns – and opportunities.
John Tiene, CEO of Consolidated said, “Rates are hardening and the economy is on its way to recovering. NOW is the time for our industry to put aggressive plans in place to drive success, no matter what the future brings.” Added Tiene, “CIA is honored to sponsor educational forums that engage our membership and the broader insurance community in thinking about – and planning, for the future.”
Consolidated Insurance Agents (CIA) was founded in 2009 by independent, growth-oriented agencies who wanted access to broader markets, without giving up control of their businesses. CIA is a member of Independent Insurance Agents & Brokers of New Jersey (IIABNJ), Trusted Choice® and Professional Insurance Agents of New Jersey (PIANJ)