In an article published on Insurance-Forums.net, ANE CEO John K. Tiene explains why independent agents shouldn’t worry about the news that Google plans to sell insurance in the United States.

“It’s easy to assume the worst for independent agents when you hear about Google jumping into the mix.”

“However, the reverse is actually true,” says Tiene.

In this David and Goliath scenario, the Internet provides agents with a powerful weapon – a metaphorical rock and slingshot – to personalize sales tactics, identify new markets and customize post-sales services. It gives agents the ability to deliver the kind of service you would never get from a digital insurer.

Read the full article here